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~person:"Backhaus, Klaus"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Supplier relationship management"
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Subject
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B-to-B-Marketing
Konsumentenverhalten
Supplier relationship management
Consumer behaviour
82
Marketing
81
Marktforschung
65
Theorie
65
Theory
65
Market research
59
Marketingmanagement
59
Relationship marketing
57
Beziehungsmarketing
56
Marketing management
50
Business-to-business marketing
45
Deutschland
42
Marketingtheorie
42
Germany
40
Marketing theory
40
Investitionsgütermarketing
33
Einzelhandel
30
Retail trade
30
India
27
Indien
27
Lieferantenmanagement
26
Internationales Marketing
23
Online-Marketing
22
Internet marketing
19
Brand management
18
Markenführung
18
USA
17
Dienstleistungsqualität
16
International marketing
16
Service quality
16
United States
16
Customer satisfaction
14
Electronic Commerce
14
Kundenzufriedenheit
14
Ladengestaltung
13
Marketingforschung
13
Store design
13
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Online availability
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Undetermined
44
Free
2
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Article
104
Book / Working Paper
35
Type of publication (narrower categories)
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Article in journal
84
Aufsatz in Zeitschrift
84
Aufsatz im Buch
23
Book section
23
Graue Literatur
8
Non-commercial literature
8
Collection of articles of several authors
7
Lehrbuch
7
Sammelwerk
7
Bibliografie enthalten
6
Bibliography included
6
Textbook
5
Aufsatzsammlung
4
Case study
3
Fallstudie
3
Reprint
3
Handbook
2
Handbuch
2
Arbeitspapier
1
Collection of articles written by one author
1
Festschrift
1
Forschungsbericht
1
Hochschulschrift
1
Konferenzschrift
1
Sammlung
1
Systematic review
1
Working Paper
1
Übersichtsarbeit
1
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Language
All
English
100
German
41
Author
All
Backhaus, Klaus
Grewal, Dhruv
Khare, Arpita
Malhotra, Naresh K.
Homburg, Christian
74
Kleinaltenkamp, Michael
74
Han, Heesup
70
Mattila, Anna S.
53
Svensson, Göran
53
Wiedmann, Klaus-Peter
53
Bauer, Hans H.
51
Kumar, V.
50
Huber, Frank
49
Loureiro, Sandra Maria Correia
48
Herrmann, Andreas
46
Hollebeek, Linda D.
44
Swoboda, Bernhard
44
Verhoef, Peter C.
44
Wagner, Stephan M.
44
Gierl, Heribert
43
Phau, Ian
42
Naudé, Peter
41
Henneberg, Stephan
39
Dwivedi, Yogesh Kumar
38
Spiller, Achim
38
Bang, Nguyen
37
Cheng, T. C. E.
37
Ko, Eunju
36
Schiele, Holger
36
Woodside, Arch G.
36
Bruhn, Manfred
35
Sharma, Piyush
35
Sheth, Jagdish N.
35
Vrontis, Demetris
35
Gil Saura, Irene
34
Melewar, T. C.
34
Usman, Osly
34
Walsh, Gianfranco
34
Cova, Bernard
33
Pelsmacker, Patrick de
33
Bagozzi, Richard P.
32
Baumgarth, Carsten
32
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Institution
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German American Conference on Industrial Marketing <1984, Mainz>
1
Springer Gabler <Firma>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Published in...
All
Journal of retailing
11
Journal of the Academy of Marketing Science
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business-to-business marketing
5
Journal of business research : JBR
4
Journal of marketing
4
Psychology & marketing
4
Review of marketing research
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international consumer marketing
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Die Betriebswirtschaft : DBW
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research
2
Journal of retailing and consumer services
2
Legends in marketing
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Customer relationship management in electronic markets
1
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Emerald insight
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 16. Oktober 1999
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer engagement
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
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Source
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ECONIS (ZBW)
139
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139
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1
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
5
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
6
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
7
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
8
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
9
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
Saved in:
10
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
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