//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Backhaus, Klaus"
~person:"Grewal, Dhruv"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
82
Konsumentenverhalten
82
Marketing
81
Marktforschung
65
Theorie
65
Theory
65
Market research
59
Marketingmanagement
59
Relationship marketing
57
Beziehungsmarketing
56
Marketing management
50
B-to-B-Marketing
45
Business-to-business marketing
45
Deutschland
42
Marketingtheorie
42
Germany
40
Marketing theory
40
Investitionsgütermarketing
33
Einzelhandel
30
Retail trade
30
India
27
Indien
27
Lieferantenmanagement
26
Supplier relationship management
26
Internationales Marketing
23
Online-Marketing
22
Internet marketing
19
Brand management
18
Markenführung
18
USA
17
Dienstleistungsqualität
16
International marketing
16
Service quality
16
United States
16
Customer satisfaction
14
Electronic Commerce
14
Kundenzufriedenheit
14
Ladengestaltung
13
Marketingforschung
13
Store design
13
more ...
less ...
Online availability
All
Undetermined
75
Free
11
Type of publication
All
Book / Working Paper
202
Article
169
Other
2
Type of publication (narrower categories)
All
Article in journal
129
Aufsatz in Zeitschrift
129
Aufsatz im Buch
44
Book section
44
Lehrbuch
38
Graue Literatur
33
Non-commercial literature
33
Collection of articles of several authors
32
Sammelwerk
32
Textbook
30
Konferenzschrift
22
Aufsatzsammlung
13
Conference proceedings
12
Bibliografie enthalten
11
Bibliography included
11
Reprint
10
Festschrift
7
Case study
5
Fallstudie
5
Working Paper
5
Arbeitspapier
4
Bibliografie
3
Collection of articles written by one author
3
Mehrbändiges Werk
3
Multi-volume publication
3
Sammlung
3
CD-ROM, DVD
2
Handbook
2
Handbuch
2
Advisory report
1
Forschungsbericht
1
Glossar enthalten
1
Glossary included
1
Gutachten
1
Hochschulschrift
1
Systematic review
1
Wörterbuch
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
234
German
136
Undetermined
7
Author
All
Backhaus, Klaus
Grewal, Dhruv
Khare, Arpita
Malhotra, Naresh K.
Bruhn, Manfred
437
Meffert, Heribert
388
Kotler, Philip
306
Homburg, Christian
303
Pepels, Werner
243
Bauer, Hans H.
212
Huber, Frank
207
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
193
Burmann, Christoph
180
Kumar, V.
165
Belz, Christian
164
Tomczak, Torsten
155
Ahlert, Dieter
151
Herrmann, Andreas
151
Kleinaltenkamp, Michael
150
Sheth, Jagdish N.
147
Fritz, Wolfgang
140
Kreutzer, Ralf T.
125
Nufer, Gerd
122
Baumgarth, Carsten
120
Tadajewski, Mark
117
Spiller, Achim
109
Verhoef, Peter C.
108
Diller, Hermann
105
Kirchgeorg, Manfred
105
Albers, Sönke
104
Vrontis, Demetris
104
Melewar, T. C.
102
Krafft, Manfred
101
Han, Heesup
98
Irwin, Scott H.
96
Keller, Kevin Lane
96
Swoboda, Bernhard
96
Zentes, Joachim
96
Gierl, Heribert
92
Franses, Philip Hans
90
Kaiser, Harry M.
90
more ...
less ...
Institution
All
American Marketing Association
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
German American Conference on Industrial Marketing <1984, Mainz>
2
Winter Educators' Conference <1998, Austin, Tex.>
2
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Münsteraner Führungsgespräch <40, 2001, Münster (Westf)>
1
Münsteraner Marketing-Symposium <6, 2007, Münster (Westf)>
1
Springer Gabler <Firma>
1
Summer Educators' Conference <2006, Chicago, Ill.>
1
Verband der Hochschullehrer für Betriebswirtschaft / Wissenschaftliche Kommission für Marketing
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Westfälische Wilhelms-Universität Münster / Institut für Verkehrswissenschaft
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
more ...
less ...
Published in...
All
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
24
Review of marketing research
18
Journal of retailing
16
Journal of the Academy of Marketing Science
13
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
10
Legends in marketing
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
Journal of business research : JBR
7
SAGE library in marketing
7
SpringerLink / Bücher
7
Journal of business-to-business marketing
5
Journal of international consumer marketing
5
Journal of marketing
5
Psychology & marketing
5
Marketing intelligence & planning
4
Review of Marketing Research Ser.
4
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Emerald insight
3
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing education : JME
3
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
MSI reports : working paper series
3
Projektberichte aus dem Betriebswirtschaftlichen Institut für Anlagen und Systemtechnologien
3
Die Betriebswirtschaft : DBW
2
Fundamentals of marketing research ; Vol. 6
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Internetökonomie
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing research
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of service research : JSR
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
2
Research and the development of pedagogical materials : working papers
2
more ...
less ...
Source
All
ECONIS (ZBW)
321
USB Cologne (EcoSocSci)
48
BASE
2
EconStor
1
RePEc
1
Showing
1
-
10
of
373
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
The future of digital technologies in
marketing
: a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
3
Digital
marketing
communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
4
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
5
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
6
Factors affecting website continuance intention : a study of Indian travel websites
Khare, Arpita
;
Dixit, Saumya
;
Sarkar, Subhro
- In:
Information technology & tourism
22
(
2020
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012226381
Saved in:
7
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
8
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
9
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
10
Das Differenzierungspotenzial von Services : digitale Technologien als Innovationstreiber
Backhaus, Klaus
;
Backhaus, Max Philipp
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 33-52)
.
2023
Persistent link: https://www.econbiz.de/10013555044
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->