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~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"Jacob, Frank"
~person:"Rollins, Minna"
~person:"Zimmerman, Alan S."
~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
~subject:"Pricing strategy"
~type_genre:"Fallstudie"
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Lieferantenmanagement
Marketingmanagement
Pricing strategy
B-to-B-Marketing
4
Business-to-business marketing
4
Theorie
4
Theory
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Deutschland
3
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Industrial goods
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Investitionsgütermarketing
3
Supplier relationship management
3
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2
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2
Beschaffung
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Betriebswirtschaftslehre
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Beziehungsmarketing
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Business economics
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Business-to-Business-Marketing
1
Consumer behaviour
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Backhaus, Klaus
Hofmaier, Richard
Jacob, Frank
Rollins, Minna
Zimmerman, Alan S.
Brennan, Ross
2
Canning, Louise
2
McDowell, Raymond
2
Aldas-Manzano, Joaquin
1
Blythe, Jim
1
Boysen, Werner
1
Custer, Paul Anthony
1
Danis, Wade
1
Deligonul, Seyda Z.
1
Duysters, Geert
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Echtelt, Ferrie E. A. van
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Elg, Ulf
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Finch, John H.
1
Fischer, Andreas
1
Fuchs, Wolfgang
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Geiger, Susi
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Ghauri, Pervez N.
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Günter, Bernd
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Günther, Armin
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Holma, Anne
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Hutt, Michael D.
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Jansson, Hans
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Kalka, Regine
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Kasi, Vijay
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Klinkers, Michael
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Koch, Hope
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Krämer, Andreas
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Landwehr, Stefan
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Lewis, Mark
1
Moosmayer, Dirk C.
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Nenonen, Suvi
1
Plötner, Olaf
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Raff, Tilmann
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
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1
Business
to
business
marketing
management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
2
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
3
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
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