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~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"Keränen, Joona"
~person:"Rollins, Minna"
~subject:"USA"
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Search: subject:"Business-to-business marketing"
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USA
Business-to-business marketing
70
B-to-B-Marketing
68
Lieferantenmanagement
17
Supplier relationship management
17
Theorie
17
Theory
17
Investitionsgütermarketing
16
Marketing management
13
Marketingmanagement
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Deutschland
12
Germany
12
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11
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9
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Backhaus, Klaus
Hofmaier, Richard
Keränen, Joona
Rollins, Minna
Wilson, David T.
4
Calantone, Roger J.
3
Johnston, Wesley J.
3
Lichtenthal, J. David
3
Malhotra, Naresh K.
3
Mummalaneni, Venkatapparao
3
Uslay, Can
3
Avery, Jill
2
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2
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2
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2
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2
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Institution
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German American Conference on Industrial Marketing <1984, Mainz>
1
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Die Betriebswirtschaft : DBW
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
4
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1
How to not only survive but thrive during recession : a multi-wave, discovery-oriented study
Nickell, David
;
Rollins, Minna
;
Hellman, Karl
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 455-461
Persistent link: https://www.econbiz.de/10009771093
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2
Entwicklungspfade im Investitionsgütermarketing
Backhaus, Klaus
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 33-62)
.
1997
Persistent link: https://www.econbiz.de/10001298625
Saved in:
3
Die Triade als Absatzmarkt des deutschen Maschinenbaus
Backhaus, Klaus
- In:
Die Betriebswirtschaft : DBW
54
(
1994
)
2
,
pp. 175-192
Persistent link: https://www.econbiz.de/10001159739
Saved in:
4
Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, S.
-
1986
Persistent link: https://www.econbiz.de/10000071588
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