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~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"LaPlaca, Peter J."
~person:"Rangarajan, Deva"
~person:"Rollins, Minna"
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Search: subject:"Business-to-business marketing"
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Business-to-business marketing
76
B-to-B-Marketing
75
Theorie
19
Theory
19
Investitionsgütermarketing
16
Lieferantenmanagement
16
Supplier relationship management
16
Deutschland
12
Germany
12
Marketing
11
Marketing management
11
Marketingmanagement
11
Selling
10
Verkauf
10
Marketingtheorie
9
Salespeople
9
Verkaufspersonal
9
Marketing theory
8
Bibliometrics
7
Bibliometrie
7
Business-to-Business-Marketing
7
High technology
7
Hochtechnologie
7
Beziehungsmarketing
6
Industrial goods
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Industriegüter
6
Relationship marketing
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USA
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Beschaffung
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Bundling strategy
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Consumer behaviour
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Europa
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Europe
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Leistungsbündel
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Procurement
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United States
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Industrieprodukt
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German
39
English
38
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Backhaus, Klaus
Hofmaier, Richard
LaPlaca, Peter J.
Rangarajan, Deva
Rollins, Minna
Kleinaltenkamp, Michael
55
Homburg, Christian
24
Johnston, Wesley J.
22
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Baumgarth, Carsten
18
Geiger, Ingmar
18
Lindgreen, Adam
18
Jacob, Frank
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Hinterhuber, Andreas
15
Lilien, Gary L.
15
Ulaga, Wolfgang
15
Brennan, Ross
14
Grewal, Rajdeep
14
Keränen, Joona
14
Schmitz, Christian
14
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Kumar, V.
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ahearne, Michael
11
Ellis, Nick
11
Ivens, Björn Sven
11
Binckebanck, Lars
10
Ehret, Michael
10
La Rocca, Antonella
10
Snehota, Ivan
10
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German American Conference on Industrial Marketing <1984, Mainz>
1
Springer Gabler <Firma>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
14
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business-to-business marketing
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
5
The journal of business & industrial marketing
4
Die Betriebswirtschaft : DBW
2
SpringerLink / Bücher
2
Business horizons
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing
1
Forum Betriebswirtschaft München
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business Research
1
Journal of business research : JBR
1
Journal of personal selling & sales management
1
Journal of the Academy of Marketing Science
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
1
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ECONIS (ZBW)
75
RePEc
1
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1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
To be or not to be : a review of the (un)ethical salespeople literature
Anand, Amitabh
;
Bowen, Melanie
;
Rangarajan, Deva
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1837-1851
Persistent link: https://www.econbiz.de/10014333358
Saved in:
3
The role of ethics in
business-to-business
marketing
: an exploratory review and research agenda
Anand, Amitabh
;
Bowen, Melanie
;
Spivack, April J.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 421-438
Persistent link: https://www.econbiz.de/10014455290
Saved in:
4
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
5
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
6
Understanding sales enablement in complex B2B companies : uncovering similarities and differences in a cross-functional and multi-level case study
Lauzi, Fabian
;
Westphal, Jörg
;
Rangarajan, Deva
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 47-64
Persistent link: https://www.econbiz.de/10014227527
Saved in:
7
Sales complexity and value appropriation : a taxonomy of sales situations
Rangarajan, Deva
;
Hochstein, Bryan
;
Nagel, Duane
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2298-2314
Persistent link: https://www.econbiz.de/10013455402
Saved in:
8
Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Fletcher-Chen, Chavi Chi-Yun
;
Sharma, Arun
;
Rangarajan, Deva
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 337-352
Persistent link: https://www.econbiz.de/10014230619
Saved in:
9
Business-to-business selling in the post-COVID-19 era : developing an adaptive sales force
Rangarajan, Deva
;
Sharma, Arun
;
Lyngdoh, Teidorlang
; …
- In:
Business horizons
64
(
2021
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012990356
Saved in:
10
Social media in B2B sales : why and when does salesperson social media usage affect salesperson performance?
Bowen, Melanie
;
Lai-Bennejean, Christine
;
Haas, Alexander
; …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 166-182
Persistent link: https://www.econbiz.de/10013194594
Saved in:
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