Business-to-business selling in the post-COVID-19 era : developing an adaptive sales force
Year of publication: |
2021
|
---|---|
Authors: | Rangarajan, Deva ; Sharma, Arun ; Lyngdoh, Teidorlang ; Paesbrugghe, Bert |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 64.2021, 5, p. 647-658
|
Subject: | Adaptive sales force | B2B sales | COVID-19 pandemic | Digital transformation | Sales conversation | Sales technology | Coronavirus | Epidemie | Epidemic | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Verkauf | Selling | Handelsabkommen | Trade agreement | Organisatorischer Wandel | Organizational change | Digitalisierung | Digitization |
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