//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"LaPlaca, Peter J."
~person:"Rollins, Minna"
~subject:"Beschaffung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Business-to-business marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beschaffung
Business-to-business marketing
65
B-to-B-Marketing
64
Theorie
19
Theory
19
Investitionsgütermarketing
16
Deutschland
12
Germany
12
Marketing
11
Lieferantenmanagement
10
Marketing management
10
Marketingmanagement
10
Supplier relationship management
10
Marketingtheorie
9
Marketing theory
8
Bibliometrics
7
Bibliometrie
7
Business-to-Business-Marketing
7
High technology
7
Hochtechnologie
7
Industrial goods
6
Industriegüter
6
USA
6
Bundling strategy
5
Europa
5
Europe
5
Leistungsbündel
5
United States
5
Industrieprodukt
4
Integriertes Management
4
Marktforschung
4
Beziehungsmarketing
3
Customer satisfaction
3
Innovationsmanagement
3
Kundenzufriedenheit
3
Market research
3
Marketingstrategie
3
Physical distribution
3
Procurement
3
Relationship marketing
3
more ...
less ...
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Handbook
1
Handbuch
1
Sammelwerk
1
more ...
less ...
Language
All
German
2
English
2
Author
All
Backhaus, Klaus
Hofmaier, Richard
LaPlaca, Peter J.
Rollins, Minna
Kleinaltenkamp, Michael
9
Nolte, Philipp Johannes
4
Baal, Sebastian van
3
Hansen, Felix
3
Hudetz, Kai
3
Jacob, Frank
3
Johnston, Wesley J.
3
Ritter, Thomas
3
Schaffrath, Kathrin
3
Schoenherr, Tobias
3
Schütt, Michaela
3
Sharma, Arun
3
Adamson, Brent
2
Bird, Anna
2
Fließ, Sabine
2
Gaubinger, Kurt
2
Hallikas, Jukka
2
Hartmann, Felix
2
Kindermann, Harald
2
Klöter, Ralf
2
Lasogga, Frank
2
Makkonen, Hannu Sakari
2
Mantena, Ravi
2
Mojir, Navid
2
Paesbrugghe, Bert
2
Rangarajan, Deva
2
Rolfes, Ludger
2
Schiele, Holger
2
Schmidt, Karl
2
Sheth, Jagdish N.
2
Sudhir, K.
2
Wentzel, Daniel
2
Werani, Thomas
2
Zeller, Thomas
2
Aarikka-Stenroos, Leena
1
Aitken, Alan
1
Alghababsheh, Mohammad
1
Alonso-Garcia, Javier
1
Andersen, Otto
1
more ...
less ...
Published in...
All
Journal of business-to-business marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus
;
Koch, Matthias
;
Stingel, Susanne
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
Saved in:
2
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
3
Marketing für Systemtechnologien : Entwicklung eines theoretisch-ökonomisch begründeten Geschäftstypenansatzes
Backhaus, Klaus
;
Aufderheide, Detlef
;
Späth, Georg-Michael
-
1994
Persistent link: https://www.econbiz.de/10014005112
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->