//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"Rollins, Minna"
~subject:"Deutschland"
~type_genre:"Bibliography included"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Business-to-business marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
B-to-B-Marketing
8
Business-to-business marketing
8
Investitionsgütermarketing
6
Theorie
6
Theory
6
Industrial goods
5
Industriegüter
5
Germany
4
Industrieprodukt
4
Lieferantenmanagement
4
Marketing
4
Supplier relationship management
4
Marketingstrategie
3
Beschaffung
2
Marketing management
2
Marketingmanagement
2
Procurement
2
Automated manufacturing
1
Automatisierte Produktion
1
Betriebliches Informationssystem
1
Betriebswirtschaftslehre
1
Beziehungsmarketing
1
Branche
1
Business economics
1
Business intelligence system
1
Business-to-Business-Marketing
1
Consumer behaviour
1
Contract
1
Economic sector
1
Konsumentenverhalten
1
Marketingtheorie
1
Preismanagement
1
Pricing strategy
1
Relationship marketing
1
Risiko
1
Risk
1
Systemgeschäft
1
Vertrag
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Bibliography included
Handbook
Lehrbuch
5
Bibliografie enthalten
3
Case study
3
Fallstudie
3
Textbook
3
Aufsatz im Buch
2
Aufsatzsammlung
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Article in journal
1
Aufsatz in Zeitschrift
1
Festschrift
1
Handbuch
1
Konferenzschrift
1
more ...
less ...
Language
All
German
4
English
1
Author
All
Backhaus, Klaus
Hofmaier, Richard
Rollins, Minna
Kämpf, Gerhard
2
Lasogga, Frank
2
Rohde, Harald H.
2
Voeth, Markus
2
Bertram, Ralf
1
Czech-Winkelmann, Susanne
1
Fließ, Sabine
1
Gleich, Ronald
1
Hasler, Ralf
1
Helmich, Heike
1
Jaßmeier, Achim
1
Kim, Jin-suk
1
Kirchherr, Matthias
1
Kleinaltenkamp, Michael
1
Kottkamp, Saskia
1
Krämer, Christian
1
Kröger, René Marc
1
Langner, Heike
1
Mann, Andreas
1
Meyer, Joachim von
1
Möhringer, Simon
1
Noch, Rainer
1
Ochs, Guntram
1
Pepels, Werner
1
Poscharsky, Nikolaus
1
Reinkemeier, Christoph
1
Schmidt, Stephan
1
Schmidt-Gallas, Dirk
1
Schnauffer, Rainer
1
Specht, Reiner
1
Suckrow, Carsten
1
Tscheulin, Dieter K.
1
Weller, Uli
1
more ...
less ...
Published in...
All
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Industriegütermarketing : Grundlagen des Business-to-Business-Marketings
Backhaus, Klaus
;
Voeth, Markus
-
2014
-
10., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10010420099
Saved in:
2
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
3
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->