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~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"Rollins, Minna"
~subject:"Industrieprodukt"
~subject:"Lieferantenmanagement"
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Search: subject:"Business-to-business marketing"
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Industrieprodukt
Lieferantenmanagement
Business-to-business marketing
55
B-to-B-Marketing
54
Theorie
17
Theory
17
Investitionsgütermarketing
16
Deutschland
12
Germany
12
Marketing management
10
Marketingmanagement
10
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9
Supplier relationship management
8
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7
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Industrial goods
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Backhaus, Klaus
Hofmaier, Richard
Rollins, Minna
Svensson, Göran
19
Kleinaltenkamp, Michael
18
Ulaga, Wolfgang
12
Naudé, Peter
11
Kowalkowski, Christian
10
Sharma, Arun
10
Homburg, Christian
9
Johnston, Wesley J.
9
Keränen, Joona
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Jacob, Frank
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Mohan, Mayoor
7
Mora Cortez, Roberto
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Rodríguez, Rocío
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Sridhar, Shrihari
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Agnihotri, Raj
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Brennan, Ross
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Henneberg, Stephan
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La Rocca, Antonella
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Nyadzayo, Munyaradzi W.
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Rangarajan, Deva
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Roberts-Lombard, Mornay
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Snehota, Ivan
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Voeth, Markus
6
Zolkiewski, Judy
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Andersen, Poul Houman
5
Barnes, Bradley R.
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Chatterjee, Sheshadri
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Cova, Bernard
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Ehret, Michael
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Gil Saura, Irene
5
Grewal, Rajdeep
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Industrial marketing management : the international journal for industrial and high-tech firms
2
Source
All
ECONIS (ZBW)
9
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1
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
2
Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Virtanen, Tatu
;
Parvinen, Petri
;
Rollins, Minna
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010530579
Saved in:
3
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2010
-
9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
5
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
(
ed.
);
Backhaus, Klaus
(
honouree
); …
-
2007
Persistent link: https://www.econbiz.de/10003400776
Saved in:
6
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
7
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
8
Industriegütermarketing
Backhaus, Klaus
-
1999
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001419642
Saved in:
9
Industriegütermarketing
Backhaus, Klaus
-
1997
-
5., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000628096
Saved in:
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