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~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"Rollins, Minna"
~subject:"Marketing theory"
~subject:"Marketingstrategie"
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Marketing theory
Marketingstrategie
Business-to-business marketing
55
B-to-B-Marketing
54
Theorie
17
Theory
17
Investitionsgütermarketing
16
Deutschland
12
Germany
12
Marketing management
10
Marketingmanagement
10
Marketing
9
Lieferantenmanagement
8
Supplier relationship management
8
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7
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Hochtechnologie
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Marketingtheorie
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Customer satisfaction
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Innovationsmanagement
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German
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Backhaus, Klaus
Hofmaier, Richard
Rollins, Minna
LaPlaca, Peter J.
4
Lindgreen, Adam
4
Claßen, Matthias
3
Katrichis, Jerome M.
3
Lilien, Gary L.
3
Brennan, Ross
2
Di Benedetto, C. Anthony
2
Diller, Hermann
2
Douven, Salima S.
2
Jacob, Frank
2
Johnston, Wesley J.
2
Kleinaltenkamp, Michael
2
Lusch, Robert F.
2
Matthyssens, Paul
2
Mitrega, Maciej
2
Möller, K. E. Kristian
2
Mörk, Olaf
2
Paliwoda, Stanley J.
2
Tzempelikos, Nektarios
2
Ulaga, Wolfgang
2
Vargo, Stephen L.
2
Voeth, Markus
2
Werani, Thomas
2
Ahlert, Dieter
1
Ahonen, Toni
1
Alnakhli, Hayam
1
Badi, N. V.
1
Badi, R. V.
1
Barner-Rasmussen, Wilhelm
1
Barqawi, Neda
1
Bastian, Nikolas P.
1
Baumann, Jasmin
1
Bellenger, Danny N.
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Bettis-Outland, Harriette
1
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Entwicklungen des Investitionsgütermarketing
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
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ECONIS (ZBW)
7
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1
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
2
Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
Saved in:
3
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
-
1999
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001419642
Saved in:
5
Investitionsgütermarketing : Herkunft und Zukunft
Backhaus, Klaus
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 39-65)
.
1998
Persistent link: https://www.econbiz.de/10001305479
Saved in:
6
Industriegütermarketing
Backhaus, Klaus
-
1997
-
5., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000628096
Saved in:
7
Entwicklungspfade im Investitionsgütermarketing
Backhaus, Klaus
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 33-62)
.
1997
Persistent link: https://www.econbiz.de/10001298625
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