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~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"Rollins, Minna"
~subject:"Relationship marketing"
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Relationship marketing
Business-to-business marketing
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Backhaus, Klaus
Hofmaier, Richard
Rollins, Minna
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11
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8
Terho, Harri
7
La Rocca, Antonella
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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How to not only survive but thrive during recession : a multi-wave, discovery-oriented study
Nickell, David
;
Rollins, Minna
;
Hellman, Karl
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 455-461
Persistent link: https://www.econbiz.de/10009771093
Saved in:
2
Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
Saved in:
3
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
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