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~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~subject:"Innovation management"
~type_genre:"Aufsatz im Buch"
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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I+T-Marketing als Schnittstellenmanagement und zielgerichtetes "Simultaneous Product Development"
Hofmaier, Richard
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 287-303)
.
1993
Persistent link: https://www.econbiz.de/10003390345
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