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~person:"Backhaus, Klaus"
~person:"Huber, Frank"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pelsmacker, Patrick de"
~subject:"B-to-B-Marketing"
~subject:"Conjoint-Analyse"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Conjoint-Analyse
Konsumentenverhalten
Theorie
126
Theory
126
Consumer behaviour
125
Deutschland
117
Germany
114
Marketing
109
Beziehungsmarketing
90
Marktforschung
90
Relationship marketing
88
Market research
84
Marketingmanagement
80
Brand management
79
Markenführung
79
Marketing management
72
Marketingtheorie
49
Markenimage
45
Marketing theory
45
Werbewirkung
45
Advertising effects
44
Business-to-business marketing
43
Brand image
38
Markenpolitik
35
Investitionsgütermarketing
33
Online-Marketing
32
India
28
Indien
28
Internet marketing
27
Conjoint analysis
25
Internationales Marketing
25
Markenartikel
25
Brand
24
Lieferantenmanagement
23
Supplier relationship management
23
Werbung
22
Advertising
21
Erfolgsfaktor
21
Customer satisfaction
20
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48
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1
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Article
116
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69
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23
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23
Aufsatz im Buch
22
Book section
22
Arbeitspapier
9
Working Paper
9
Lehrbuch
8
Aufsatzsammlung
6
Bibliografie enthalten
6
Bibliography included
6
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6
Collection of articles of several authors
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6
Textbook
5
Conference paper
2
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2
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2
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2
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2
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1
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1
Firmeninformation
1
Forschungsbericht
1
Hochschulschrift
1
Konferenzschrift
1
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1
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1
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Language
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English
110
German
77
Author
All
Backhaus, Klaus
Huber, Frank
Khare, Arpita
Malhotra, Naresh K.
Pelsmacker, Patrick de
Han, Heesup
70
Herrmann, Andreas
59
Kleinaltenkamp, Michael
54
Mattila, Anna S.
52
Wiedmann, Klaus-Peter
52
Loureiro, Sandra Maria Correia
48
Bauer, Hans H.
47
Hollebeek, Linda D.
44
Homburg, Christian
44
Kumar, V.
44
Phau, Ian
42
Verhoef, Peter C.
41
Grewal, Dhruv
39
Gierl, Heribert
37
Bang, Nguyen
36
Dwivedi, Yogesh Kumar
36
Ko, Eunju
35
Usman, Osly
34
Walsh, Gianfranco
34
Gustafsson, Anders
33
Vrontis, Demetris
33
Bagozzi, Richard P.
32
Sheth, Jagdish N.
32
Cova, Bernard
31
Melewar, T. C.
31
Romaniuk, Jenni
31
Swoboda, Bernhard
31
Sharma, Piyush
30
Balaji, M. S.
28
Rajagopal
28
Chintagunta, Pradeep K.
27
Dawes, John
27
Dens, Nathalie
27
Filieri, Raffaele
27
Paul, Justin
27
Sarkar, Abhigyan
27
Schramm-Klein, Hanna
27
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Center of Market Oriented Product and Production Management
2
German American Conference on Industrial Marketing <1984, Mainz>
1
Johannes Gutenberg-Universität Mainz
1
Josef Eul Verlag GmbH
1
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Reihe: Marketing : MAR
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
5
SpringerLink / Bücher
5
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
5
Journal of business-to-business marketing
4
Psychology & marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Conjoint measurement : methods and applications
3
Gabler Edition Wissenschaft
3
Journal of electronic commerce research : JECR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
The journal of brand management : an international journal
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Conjoint measurement : methods and applications ; with 91 tables
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
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Source
All
ECONIS (ZBW)
185
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1
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185
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
4
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
5
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
6
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
7
You paid what!? : understanding price-related word-of-mouth and price perception among opinion leaders and innovators
Schneider, Sebastian
;
Huber, Frank
- In:
Journal of revenue and pricing management
21
(
2022
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10013163740
Saved in:
8
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
9
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
10
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
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