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~person:"Backhaus, Klaus"
~person:"Huber, Frank"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Hochschulschrift"
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B-to-B-Marketing
Konsumentenverhalten
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Backhaus, Klaus
Huber, Frank
Khare, Arpita
Malhotra, Naresh K.
Herrmann, Andreas
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Albers, Sönke
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Fantapié Altobelli, Claudia
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Fritz, Wolfgang
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Burmann, Christoph
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Esch, Franz-Rudolf
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Diehl, Sandra
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Geile, Andrea
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Gröppel-Klein, Andrea
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Hennig-Thurau, Thorsten
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Klapper, Daniel
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Nolte, Philipp Johannes
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Tomczak, Torsten
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Totzek, Dirk
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Uekermann, Frauke
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Wangenheim, Florian von
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Algesheimer, René
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Asghari, Reza
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Balderjahn, Ingo
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Verlag Dr. Kovač
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Westfälische Wilhelms-Universität Münster
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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ECONIS (ZBW)
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Modular upgradeability of technological innovations : empirical insights into the role of consumer expectations in the adoption decision process
Bader, Maximilian
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2018
Persistent link: https://www.econbiz.de/10013431006
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