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~person:"Backhaus, Klaus"
~person:"Huber, Frank"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Sammelwerk"
~type_genre:"Systematic review"
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B-to-B-Marketing
Konsumentenverhalten
Theorie
16
Theory
16
Deutschland
11
Germany
11
Marketing theory
11
Marketingtheorie
11
Market research
10
Marktforschung
10
Business-to-business marketing
5
Marketingmanagement
4
Aufsatzsammlung
3
Brand management
3
Electronic Commerce
3
Investitionsgütermarketing
3
Markenführung
3
Marketing
3
Marketing management
3
Automotive industry
2
Beziehungsmarketing
2
Business-to-Business-Marketing
2
Consumer behaviour
2
E-commerce
2
Kfz-Industrie
2
Kundenbindung
2
Management
2
Markenpolitik
2
Marketingforschung
2
Mobile Marketing
2
Mobile marketing
2
Preismanagement
2
Pricing strategy
2
Relationship marketing
2
04.07.1991
1
17.06.1993
1
24.06.1994
1
Aktiebolaget Volvo
1
Auction
1
Auktion
1
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1
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Book / Working Paper
6
Type of publication (narrower categories)
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Sammelwerk
Systematic review
Article in journal
61
Aufsatz in Zeitschrift
61
Graue Literatur
20
Non-commercial literature
20
Aufsatz im Buch
17
Book section
17
Lehrbuch
7
Arbeitspapier
6
Bibliografie enthalten
6
Bibliography included
6
Case study
6
Fallstudie
6
Working Paper
6
Collection of articles of several authors
5
Textbook
5
Aufsatzsammlung
3
Handbook
2
Handbuch
2
Reprint
2
Company information
1
Festschrift
1
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1
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1
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German
5
English
3
Author
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Backhaus, Klaus
Huber, Frank
Khare, Arpita
Malhotra, Naresh K.
Kleinaltenkamp, Michael
14
Sheth, Jagdish N.
9
Ellis, Nick
5
Fitchett, James
5
Martínez-López, Francisco J.
5
Pepels, Werner
5
Plinke, Wulff
5
Pressey, Andrew
5
Tadajewski, Mark
5
Bauer, Hans H.
4
Herrmann, Andreas
4
Hippner, Hajo
4
Wilde, Klaus D.
4
Aiello, Gaetano
3
Arsel, Zeynep
3
Baumgarth, Carsten
3
Gbadamosi, Ayantunji
3
Geiger, Ingmar
3
Gázquez-Abad, Juan Carlos
3
Hinterhuber, Andreas
3
Jacob, Frank
3
Kaufmann, Hans Rüdiger
3
Laroche, Michel
3
Maas, Peter
3
Pantano, Eleonora
3
Rishi, Bikramjit
3
Taylor, Charles Raymond
3
Veloutsou, Cleopatra
3
Viswanathan, Madhu
3
Wang, Yonggui
3
Wind, Yoram
3
Zerres, Michael P.
3
Andersson, Per
2
Barrio-García, Salvador del
2
Belk, Russell W.
2
Bockelmann, Anna-Christina
2
Borusiak, Barbara
2
Bradlow, Eric T.
2
Carù, Antonella
2
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Springer Gabler <Firma>
1
Published in...
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Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Source
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ECONIS (ZBW)
6
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1
Handbuch Business-to-Business-
Marketing
: Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing
Backhaus, Klaus
(
ed.
);
Voeth, Markus
(
ed.
)
-
2015
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014009730
Saved in:
2
Themenheft: Business-to-Business
Marketing
Backhaus, Klaus
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009382937
Saved in:
3
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
4
Strategien für Investitionsgütermärkte : Antworten auf neue Herausforderungen
Droege, Walter
(
ed.
);
Droege, Walter P.
(
ed.
); …
-
1993
Persistent link: https://www.econbiz.de/10014004519
Saved in:
5
Investitionsgütermarketing : ein konzeptionelles state of the art
Backhaus, Klaus
-
1991
Persistent link: https://www.econbiz.de/10013438268
Saved in:
6
Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D.
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000640799
Saved in:
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