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~person:"Backhaus, Klaus"
~person:"Kleinaltenkamp, Michael"
~person:"Krishnan, Vijaykumar"
~subject:"Europa"
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Journal of business-to-business marketing
2
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
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1
Impact of CRM technology on sales process behaviors : empirical results from US, Europe, and Asia
Rodriguez, Michael
;
Peterson, Robert M.
;
Krishnan, …
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011847802
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2
Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus
;
Koch, Matthias
;
Stingel, Susanne
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
Saved in:
3
Entwicklungspfade im Investitionsgütermarketing
Backhaus, Klaus
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 33-62)
.
1997
Persistent link: https://www.econbiz.de/10001298625
Saved in:
4
Die Triade als Absatzmarkt des deutschen Maschinenbaus
Backhaus, Klaus
- In:
Die Betriebswirtschaft : DBW
54
(
1994
)
2
,
pp. 175-192
Persistent link: https://www.econbiz.de/10001159739
Saved in:
5
Major systems marketing in Europe
Backhaus, Klaus
-
1987
Persistent link: https://www.econbiz.de/10000816200
Saved in:
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