//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Backhaus, Klaus"
~person:"O'Cass, Aron"
~person:"Perreault, William D."
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Marketing management
68
Marketingmanagement
68
Theorie
17
Theory
17
Marketing
14
International marketing
13
Internationales Marketing
13
Marketingtheorie
11
Deutschland
10
Germany
10
Marketing theory
10
USA
8
United States
8
Brand management
7
Firm performance
7
Innovation
7
International market entry
7
Internationaler Markteintritt
7
Markenführung
7
Unternehmenserfolg
7
Australia
6
Australien
6
B-to-B-Marketing
6
Business-to-business marketing
6
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Lieferantenmanagement
5
Markenimage
5
Relationship marketing
5
Resource-based view
5
Ressourcenorientierter Ansatz
5
Supplier relationship management
5
New product development
4
Produktentwicklung
4
Brand
3
Customer satisfaction
3
Entrepreneurship
3
Entrepreneurship approach
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Backhaus, Klaus
O'Cass, Aron
Perreault, William D.
Keller, Kevin Lane
7
Melewar, T. C.
6
Šerić, Maja
5
Bang Nguyen Viet
4
Hirvonen, Saku
4
Laukkanen, Tommi
4
Wiedmann, Klaus-Peter
4
Barnier, Virginie de
3
Baumann, Chris
3
Christodoulides, George
3
Eisend, Martin
3
Foroudi, Pantea
3
Gierl, Heribert
3
Gil Saura, Irene
3
Glynn, Mark S.
3
Gray, David
3
Hoeffler, Steve
3
Loureiro, Sandra Maria Correia
3
MacInnis, Deborah J.
3
Mirzaei, Abas
3
Pappu, Ravi
3
Sriram, S.
3
Srivastava, R. K.
3
St. Davčik, Nebojša
3
Tikkanen, Henrikki
3
Abril Barrie, Carmen
2
Anabila, Peter
2
Anees-ur-Rehman, Muhammad
2
Antwerpes, Sarah
2
Aspara, Jaakko
2
Baghi, Ilaria
2
Bahreinizad, Manizheh
2
Bajpai, Naval
2
Bamfo, Bylon Abeeku
2
Bang, Nguyen
2
Bauer, Hans H.
2
Bergkvist, Lars
2
Blinda, Lars
2
Brasel, S. Adam
2
more ...
less ...
Published in...
All
European journal of marketing : EJM
2
Journal of marketing management : MM
1
The journal of business & industrial marketing
1
Tourism management : research, policies, practice
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
4
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
5
Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron
;
Voola, Ranjit
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 627-645
Persistent link: https://www.econbiz.de/10009159892
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->