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~person:"Backhaus, Klaus"
~source:"econis"
~subject:"Investitionsgütermarketing"
~subject:"Verkauf"
~type_genre:"Textbook"
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Investitionsgütermarketing
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Backhaus, Klaus
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Plinke, Wulff
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Voeth, Markus
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
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Industriegütermarketing : Grundlagen des Business-to-Business-Marketings
Backhaus, Klaus
;
Voeth, Markus
-
2014
-
10., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10010420099
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2
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
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3
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
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4
Industriegütermarketing
Backhaus, Klaus
-
1999
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001419642
Saved in:
5
Industriegütermarketing
Backhaus, Klaus
-
1997
-
5., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000628096
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