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Bae, Giwoong
Hennig-Thurau, Thorsten
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Mortimer, Julie Holland
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Walls, W. David
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Gil, Ricard
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Sedgwick, John
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Bakker, Gerben
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Kim, Sangkyun
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Smith, Michael D.
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The impact of movie titles on box office success
Bae, Giwoong
;
Kim, Hye-jin
- In:
Journal of business research : JBR
103
(
2019
),
pp. 100-109
Persistent link: https://www.econbiz.de/10012104104
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