The impact of movie titles on box office success
Year of publication: |
2019
|
---|---|
Authors: | Bae, Giwoong ; Kim, Hye-jin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 103.2019, p. 100-109
|
Subject: | Movie title | Media exposure | Movie industry | Entertainment marketing | Filmwirtschaft | Film industry | Kino | Movie theatre | Film | Freizeitwirtschaft | Leisure industries |
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