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~person:"Bae, Mikyeung"
~subject:"Germany"
~subject:"Nonprofit marketing"
~subject:"Schätzung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Germany
Nonprofit marketing
Schätzung
Advertising effects
3
Altruism
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Altruismus
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Consumer behaviour
3
Fundraising
3
Konsumentenverhalten
3
Werbewirkung
3
Advertising
2
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Charity advertising
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Emotion
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Nonprofit-Marketing
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Werbung
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Wohltätigkeit
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Brand image
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Deutschland
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Markenimage
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charity advertising
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empathy
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identifiable victim effect
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intention to donate
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message elaboration
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message order
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negative empathy
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objective processing fluency
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positive empathy
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sequential structure
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Aufsatz in Zeitschrift
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Bae, Mikyeung
Smith, Sarah
13
Scharf, Kimberly A.
11
Huck, Steffen
9
Wilhelm, Mark Ottoni
9
Jayaraman, Rajshri
8
Altmann, Steffen
7
Falk, Armin
7
Heidhues, Paul
7
Rasul, Imran
6
Adena, Maja
5
Shephard, Andrew
5
Yörük, Barış K.
5
Bittschi, Benjamin
4
Borgloh, Sarah
4
Brown, Sarah
4
Bönke, Timm
4
Karlan, Dean
4
Taylor, Karl
4
Arulampalam, Wiji
3
Black, Nicole
3
Boenigk, Silke
3
Cappellari, Lorenzo
3
Choi, Jungsil
3
Clement, Michel
3
De Gruyter, Elaine
3
Eversberg, Horst
3
Filo, Kevin
3
Ghinetti, Paolo
3
Harris, Erica E.
3
Inoue, Yuhei
3
Massarrat-Mashhadi, Nima
3
Micklewright, John
3
Paqué, Karl-Heinz
3
Petrie, Dennis
3
Rincke, Johannes
3
Sargeant, Adrian
3
Schneider, Willy
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Shang, Jen
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Journal of marketing communications
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
2
The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
Saved in:
3
Influences of identified victim images on processing fluency
Bae, Mikyeung
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
3
,
pp. 249-273
Persistent link: https://www.econbiz.de/10012200018
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