Influences of identified victim images on processing fluency
Year of publication: |
2019
|
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Authors: | Bae, Mikyeung |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 31.2019, 3, p. 249-273
|
Subject: | Charity advertising | identifiable victim effect | intention to donate | objective processing fluency | subjective processing fluency | Altruismus | Altruism | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Werbewirkung | Advertising effects | Deutschland | Germany | Fundraising |
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