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~person:"Bae, Mikyeung"
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cause-related marketing
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Bae, Mikyeung
Thomas, Sujo
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Cogent Business & Management
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Emotive contents and heuristic cues regarding skeptical consumers
Bae, Mikyeung
- In:
Cogent business & management
7
(
2020
)
1
,
pp. 1-24
engagement with messages and brand success. Two eye-tracking experiments tested whether skepticism toward companies'
cause
…
Persistent link: https://www.econbiz.de/10012621967
Saved in:
2
Effect of skepticism and message abstractness on
cause
-related marketing campaign evaluation : the mediating role of message engagement
Bae, Mikyeung
- In:
Cogent business & management
7
(
2020
)
1
,
pp. 1-18
Cause
-related marketing (CRM) skepticism significantly affects consumers' attitudes and behavioral intentions. Thus …
Persistent link: https://www.econbiz.de/10012643714
Saved in:
3
Role of skepticism and message elaboration in determining consumers' response to
cause
-related marketing claims on Facebook brand pages
Bae, Mikyeung
- In:
Journal of current issues and research in advertising
41
(
2020
)
3
,
pp. 301-331
Persistent link: https://www.econbiz.de/10012289873
Saved in:
4
Effects of various taypes of
cause
-related marketing (CRM) ad appeals on consumers' visual attention, perceptions, and purchase intentions
Bae, Mikyeung
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 810-834
Persistent link: https://www.econbiz.de/10011632065
Saved in:
5
Emotive contents and heuristic cues regarding skeptical consumers
Bae, Mikyeung
- In:
Cogent Business & Management
7
(
2020
)
1
,
pp. 1-24
engagement with messages and brand success. Two eye-tracking experiments tested whether skepticism toward companies'
cause
…
Persistent link: https://www.econbiz.de/10012657178
Saved in:
6
Effect of skepticism and message abstractness on
cause
-related marketing campaign evaluation: The mediating role of message engagement
Bae, Mikyeung
- In:
Cogent Business & Management
7
(
2020
)
1
,
pp. 1-18
Cause
-related marketing (CRM) skepticism significantly affects consumers' attitudes and behavioral intentions. Thus …
Persistent link: https://www.econbiz.de/10012657229
Saved in:
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