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~person:"Baeck, Sunmee"
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Baeck, Sunmee
Han, Heesup
116
Belk, Russell W.
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87
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Janssen, Maarten C. W.
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Laroche, Michel
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Ko, Eunju
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Pelsmacker, Patrick de
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Rajagopal
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Thøgersen, John
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Chintagunta, Pradeep K.
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Warlop, Luk
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Walsh, Gianfranco
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The journal of product & brand management
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ECONIS (ZBW)
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The effect of the valence of word-of-mouth on consumers' attitudes toward co-brands : the moderating roles of brand characteristics
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011471415
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2
What drives consumer's responses to brand crisis? : the moderating roles of brand associations and brand-customer relationship strength
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 550-567
Persistent link: https://www.econbiz.de/10011587842
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