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~person:"Baecke, Philippe"
~person:"Hilbert, Andreas"
~type_genre:"Bibliografie"
~type_genre:"Graue Literatur"
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Search: subject:"Customer relationship management"
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Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
5
Konsumentenverhalten
5
Automotive industry
3
Deutschland
3
Germany
3
Kfz-Industrie
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Brand image
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Computer-assisted marketing
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Customer acquisition
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IT-gestütztes Marketing
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Autocorrelation
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Customer retention
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Baecke, Philippe
Hilbert, Andreas
Van den Poel, Dirk
25
Homburg, Christian
21
Bauer, Hans H.
18
Huber, Frank
12
Wiedmann, Klaus-Peter
12
Piller, Frank T.
10
Weerth, Carsten
9
Hammerschmidt, Maik
8
Murphy, Brian B.
7
Vollhardt, Kai
7
Bayón, Tomás
6
Leimstoll, Uwe
6
Levy, Daniel C.
6
Spiller, Achim
6
Young, Andrew T.
6
Corsten, Hans
5
Elhauge, Einer
5
Fürst, Andreas
5
Helmig, Bernd
5
Krafft, Manfred
5
Maguiness, Paul
5
Meffert, Heribert
5
Neslin, Scott A.
5
Netzer, Oded
5
Odekerken-Schröder, Gaby
5
Pescott, Chris
5
Sudhir, K.
5
Wangenheim, Florian von
5
Zaugg, Alexandra Daniela
5
Aflaki, Sam
4
Alioski, Adrian
4
Ascarza, Eva
4
Bendel, Klaus
4
Enke, Margit
4
Gouthier, Matthias H. J.
4
Helm, Roland
4
Hennigs, Nadine
4
Hoyer, Wayne D.
4
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Technische Universität Dresden
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
Dresdner Beiträge zur Wirtschaftsinformatik
2
Arbeitspapiere zur mathematischen Wirtschaftsforschung
1
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ECONIS (ZBW)
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1
Development of a causal alumni loyalty model : cross-cultural and cross-gender investigations
Iskhakova, Lilia
-
2020
Persistent link: https://www.econbiz.de/10012488489
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2
Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
Saved in:
3
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
4
Data Mining Projekte im unternehmerischen Umfeld : eine empirische Studie deutscher Unternehmen
Hilbert, Andreas
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001935106
Saved in:
5
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
6
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
7
Entwicklung eines Erklärungsmodells der Kundenbindung : am Beispiel des High-involvement-Produktes Automobil
Hilbert, Andreas
-
2004
Persistent link: https://www.econbiz.de/10013441082
Saved in:
8
Empirische Evaluation eines Kausalmodells zur Erklärung der Kundenbindung : am Beispiel des High-involvement-Produktes Automobil
Hilbert, Andreas
-
2004
Persistent link: https://www.econbiz.de/10013441083
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