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~person:"Baena, Verónica"
~person:"Shams, S. M. Riad"
~person:"Ströbel, Tim"
~type_genre:"Book section"
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Sportmarketing
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Baena, Verónica
Shams, S. M. Riad
Ströbel, Tim
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18
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11
Woratschek, Herbert
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Customer-centric marketing strategies : tools for building organizational performance
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Strategies in sports marketing : technologies and emerging trends
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E-marketing in developed and developing countries : emerging practices
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Medien im Marketing : Optionen der Unternehmenskommunikation
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ECONIS (ZBW)
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Eignung von Markenbewertungsansätzen im Sport
Woratschek, Herbert
;
Ströbel, Tim
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 433-446)
.
2014
Persistent link: https://www.econbiz.de/10010354030
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2
Sportsponsoring und Co-Branding : innovative Markenstrategien zur Bildung von Allianzen
Woratschek, Herbert
;
Ströbel, Tim
;
Durchholz, Christian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 107-123)
.
2014
Persistent link: https://www.econbiz.de/10010354128
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3
The ball is in your court : using socially responsible actions as an effective marketing tool
Mattera, Marina
;
Baena, Verónica
- In:
Strategies in sports marketing : technologies and …
,
(pp. 74-87)
.
2014
Persistent link: https://www.econbiz.de/10010362536
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4
Getting brand commitment through Internet and mobile sports marketing : an insight on Real Madrid football team
Baena, Verónica
- In:
Strategies in sports marketing : technologies and …
,
(pp. 203-218)
.
2014
Persistent link: https://www.econbiz.de/10010362966
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5
Stakeholder Causal Scope centric market positioning : implications of Relationship Marketing indicators
Shams, S. M. Riad
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 245-263)
.
2013
Persistent link: https://www.econbiz.de/10009668199
Saved in:
6
Implications of relationship marketing indicators to enable organizational growth : a Stakeholder Causal Scope analysis
Shams, S. M. Riad
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 214-244)
.
2013
Persistent link: https://www.econbiz.de/10009668200
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7
Competitive advantage in market space : implications of relationship marketing
Shams, S. M. Riad
- In:
E-marketing in developed and developing countries : …
,
(pp. 19-38)
.
2013
Persistent link: https://www.econbiz.de/10009775783
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8
Sportmedien Marketing : Rahmenbedingungen und Geschäftsmodelle für Fernsehen und Internet TV
Woratschek, Herbert
;
Kunz, Reinhard
;
Ströbel, Tim
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 529-547)
.
2009
Persistent link: https://www.econbiz.de/10003771446
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