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~person:"Baetzgen, Andreas"
~person:"Benavides, Cristóbal"
~source:"econis"
~subject:"Advertising media"
~subject:"Target group"
~subject:"Werbeträger"
~subject:"Zielgruppe"
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Baetzgen, Andreas
Benavides, Cristóbal
Pepels, Werner
5
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Handbook of social media management : value chain and business models in changing media markets
1
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ECONIS (ZBW)
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How to engage the audience? : a study on using Twitter to engage newspaper readers
Weezel, Aldo van
;
Benavides, Cristóbal
- In:
Handbook of social media management : value chain and …
,
(pp. 703-713)
.
2013
Persistent link: https://www.econbiz.de/10009763867
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2
Brand Planning : starke Strategien für Marken und Kampagnen
Baetzgen, Andreas
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009383109
Saved in:
3
Kontextbasierte Markenkommunikation : ein handlungstheoretischer Planungsansatz
Baetzgen, Andreas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003439067
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