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~person:"Baetzgen, Andreas"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Theorie"
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Baetzgen, Andreas
Jugenheimer, Donald W.
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Brand Planning : starke Strategien für Marken und Kampagnen
Baetzgen, Andreas
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009383109
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Kontextbasierte Markenkommunikation : ein handlungstheoretischer Planungsansatz
Baetzgen, Andreas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003439067
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