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~person:"Baghi, Ilaria"
~person:"Gabrielli, Veronica"
~person:"Thebault, Marinette"
~subject:"Brand"
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Brand
Consumer behaviour
7
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7
Product counterfeiting
7
Produktpiraterie
7
Brand image
5
Markenimage
5
Luxury goods
4
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Semiotics
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Baghi, Ilaria
Gabrielli, Veronica
Thebault, Marinette
Wilson, Jeremy M.
5
Grossman, Gene M.
3
Qian, Yi
3
Shapiro, Carl
3
Belfanti, Carlo
2
Bian, Xuemei
2
Bobrie, François
2
Ding, Yucheng
2
Ethiraj, Sendil K.
2
Le Roux, André
2
Phau, Ian
2
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2
Xie, Hui
2
Abiala, Wisdom
1
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1
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1
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1
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1
Anurag Singh
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1
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1
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1
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1
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1
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1
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The journal of product & brand management
2
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Saved in:
2
Brand typicality impact on brand imitations evaluation and categorization
Le Roux, André
;
Thebault, Marinette
;
Roy, Yves
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 600-612
Persistent link: https://www.econbiz.de/10011587868
Saved in:
3
Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
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