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~person:"Bagozzi, Richard P."
~person:"Bauer, Hans H."
~subject:"Schätzung"
~type_genre:"Working Paper"
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Bagozzi, Richard P.
Bauer, Hans H.
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Betriebswirtschaftliche Diskussionsbeiträge
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
-
2007
Persistent link: https://www.econbiz.de/10003530374
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2
Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel
;
Bagozzi, Richard P.
;
Birk, Matthias M.
-
2005
Persistent link: https://www.econbiz.de/10003278373
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3
Auswirkungen des Markennamenwechsels auf den Markenwert
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
-
2003
Persistent link: https://www.econbiz.de/10001875487
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4
Determinanten der Kundenloyalität im Automobilsektor : eine empirische Studie im Neu- und Gebrauchtwagenmarkt
Bauer, Hans H.
-
1997
Persistent link: https://www.econbiz.de/10013416584
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