Consideration sets as goal-derived categories : an application to market structuring
Marcel Paulssen, Richard P. Bagozzi and Matthias M. Birk
| Year of publication: |
2005
|
|---|---|
| Authors: | Paulssen, Marcel ; Bagozzi, Richard P. ; Birk, Matthias M. |
| Publisher: |
Berlin : Humboldt-Univ., Wirtschaftswiss. Fak. |
| Subject: | Marktsegmentierung | Market segmentation | Wettbewerbsstrategie | Competitive strategy | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Kfz-Industrie | Automotive industry | Schätzung | Estimation | Theorie | Theory | Deutschland | Germany | Kognition | Cognition |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 38 S graph. Darst |
|---|---|
| Series: | Betriebswirtschaftliche Diskussionsbeiträge. - Berlin : Humboldt-Univ., Wirtschaftswiss. Fak., ZDB-ID 2374298-7. - Vol. 44 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. S. 25 - 32 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003278373