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~person:"Bagozzi, Richard P."
~person:"Herrmann, Andreas"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Wong, IpKin Anthony"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
226
Konsumentenverhalten
226
Brand management
37
Markenführung
37
Brand image
35
Markenimage
35
Beziehungsmarketing
33
Relationship marketing
33
Advertising effects
25
Werbewirkung
25
Brand
24
Markenartikel
24
Customer satisfaction
23
Emotion
23
Kundenzufriedenheit
23
Advertising
17
Werbung
17
Cultural identity
16
Kulturelle Identität
16
Online retailing
15
Online-Handel
15
Dienstleistungsqualität
14
Globalisierung
14
Globalization
14
Internet marketing
14
Online-Marketing
14
Personality psychology
14
Persönlichkeitspsychologie
14
Service quality
14
Cognition
13
Kognition
13
Viral marketing
11
Virales Marketing
11
International marketing
10
Internationales Marketing
10
Product Placement
10
Product placement
10
Welt
10
World
10
Automotive industry
9
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Article
224
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2
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Article in journal
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226
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28
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28
research-article
12
Collection of articles of several authors
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Hochschulschrift
10
Sammelwerk
10
Graue Literatur
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Non-commercial literature
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Aufsatzsammlung
6
Thesis
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Working Paper
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2
conceptual-paper
2
Bibliografie enthalten
1
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Language
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English
200
German
26
Author
All
Bagozzi, Richard P.
Herrmann, Andreas
Laroche, Michel
Pelsmacker, Patrick de
Wong, IpKin Anthony
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Grewal, Dhruv
60
Septianto, Felix
60
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Ko, Eunju
50
Hollebeek, Linda D.
48
Walsh, Gianfranco
48
Kim, Jungkeun
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Eisend, Martin
36
Park, Jungkun
36
Verhoef, Peter C.
36
Wiedmann, Klaus-Peter
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Bruwer, Johan
34
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Journal of business research : JBR
37
Psychology & marketing
9
International journal of hospitality management
7
Journal of the Academy of Marketing Science
7
Journal of travel and tourism marketing
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Marketing letters : a journal of research in marketing
5
International marketing review
4
Journal of business economics : JBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of retailing
4
The journal of brand management : an international journal
4
Die Betriebswirtschaft : DBW
3
European journal of marketing : EJM
3
International journal of contemporary hospitality management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing research : JMR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing : ZFP ; journal of research and management
3
Review of managerial science
3
The journal of services marketing
3
Tourism management : research, policies, practice
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of service research
2
Marketing : journal of research and management
2
AMS review : official publication of the Academy of Marketing Science
1
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ECONIS (ZBW)
226
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226
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1
Consumer perceptions of sustainable development goals : conceptualization, measurement and contingent effects
Foroudi, Pantea
;
Marvi, Reza
;
Cuomo, Maria T.
;
Bagozzi, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1157-1183
Persistent link: https://www.econbiz.de/10014336264
Saved in:
2
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
3
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
4
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
5
Axiology of tourism shopping : a cross-level investigation of value-in-the-experience (VALEX)
Wong, IpKin Anthony
;
Huang, GuoQiong Ivanka
;
Li, Zhuo
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 549-563
Persistent link: https://www.econbiz.de/10014633611
Saved in:
6
How folk music induces destination image : a synthesis between sensory marketing and cognitive balance theory
Fan, Yulan
;
Wong, IpKin Anthony
;
Lin, Zhiwei
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318842
Saved in:
7
How can foodstagramming improve dining outcomes? : a normative focus perspective
Xiong, Xiling
;
Lian, Qi Lilith
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014325592
Saved in:
8
Gaining resilience through transformative services in cause-related events : an interaction ritual chain perspective
Wong, IpKin Anthony
;
Lin, Xueying (Linda)
;
Lin, Zhiwei
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3235-3262
Persistent link: https://www.econbiz.de/10014334293
Saved in:
9
I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
Saved in:
10
A cross-cultural multilevel investigation on memorable destination local food consumption experience and food personality traits
Badu-Baiden, Frank
;
Kim, Seongseop
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014369789
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