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~person:"Bagozzi, Richard P."
~person:"Herrmann, Andreas"
~person:"Laroche, Michel"
~person:"Wong, IpKin Anthony"
~subject:"Brand"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand
Relationship marketing
Consumer behaviour
180
Konsumentenverhalten
180
Beziehungsmarketing
32
Brand image
24
Markenimage
24
Brand management
23
Markenführung
23
Customer satisfaction
22
Kundenzufriedenheit
22
Emotion
21
Markenartikel
19
Cultural identity
16
Kulturelle Identität
16
Globalisierung
13
Globalization
13
Online retailing
13
Online-Handel
13
Dienstleistungsqualität
12
Personality psychology
12
Persönlichkeitspsychologie
12
Service quality
12
Cognition
11
Kognition
11
Welt
9
World
9
Deutschland
8
Gambling
8
Germany
8
Glücksspiel
8
International marketing
8
Internationales Marketing
8
Product design
8
Produktgestaltung
8
Theorie
8
Theory
8
Automotive industry
7
China
7
Decision
7
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Article
48
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Article in journal
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48
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4
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4
Graue Literatur
4
Non-commercial literature
4
Collection of articles of several authors
3
Hochschulschrift
3
Sammelwerk
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Arbeitspapier
2
Collection of articles written by one author
2
Sammlung
2
Working Paper
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English
37
German
11
Author
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Bagozzi, Richard P.
Herrmann, Andreas
Laroche, Michel
Wong, IpKin Anthony
Han, Heesup
42
Mattila, Anna S.
29
Hollebeek, Linda D.
28
Bang, Nguyen
26
Sarkar, Abhigyan
25
Loureiro, Sandra Maria Correia
24
Phau, Ian
22
Ko, Eunju
21
Prentice, Catherine
21
Kumar, V.
20
Japutra, Arnold
19
Klaus, Philipp
19
Khan, Imran
18
Sarkar, Juhi Gahlot
18
Verhoef, Peter C.
18
Rather, Raouf Ahmad
17
Ahn, Jiseon
16
Sreejesh, S.
16
Walsh, Gianfranco
16
Dawes, John
15
Diamantopoulos, Adamantios
15
Gil Saura, Irene
15
Kumar, Vikas
15
Quach, Sara
15
Balaji, M. S.
14
Fetscherin, Marc
14
Grewal, Dhruv
14
Hyun, Sunghyup Sean
14
Park, Jungkun
14
Rahman, Zillur
14
Romaniuk, Jenni
14
So, Kevin Kam Fung
14
Casidy, Riza
13
Das, Gopal
13
Ekinci, Yuksel
13
Lemon, Katherine N.
13
McDonald, Heath
13
Paul, Justin
13
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International journal of hospitality management
4
Journal of travel and tourism marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Journal of business research : JBR
3
Marketing letters : a journal of research in marketing
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Journal of business economics : JBE
2
Journal of the Academy of Marketing Science
2
The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of retailing and consumer services
1
Journal of service research
1
Journal of vacation marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
The service industries journal
1
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ECONIS (ZBW)
48
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1
How can foodstagramming improve dining outcomes? : a normative focus perspective
Xiong, Xiling
;
Lian, Qi Lilith
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014325592
Saved in:
2
When festitivity meets heritage site : co-developed experience through the lens of situated cognition
Wen, Huijun
;
Wong, IpKin Anthony
;
Fan, Yulan
;
Leong, …
- In:
Journal of travel and tourism marketing
39
(
2022
)
5
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013483075
Saved in:
3
Managing customer uncertainty in making service offshoring decisions
Lu, Lu
;
Gregory, Gary D.
;
Ngo, Liem Viet
;
Bagozzi, …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
Saved in:
4
A multilevel synthesis of subjective and objective measures of foodservices in the experience process
Wen, Huijun
;
Wong, IpKin Anthony
;
Kim, Seongseop
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013328008
Saved in:
5
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
6
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
7
Cocreation of the hospitality brand experience: a triadic interaction model
Lin, Zhiwei
;
Wong, IpKin Anthony
- In:
Journal of vacation marketing
26
(
2020
)
4
,
pp. 412-426
Persistent link: https://www.econbiz.de/10012265226
Saved in:
8
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
9
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
10
Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
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