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~person:"Bagozzi, Richard P."
~person:"Paul, Justin"
~person:"Phau, Ian"
~subject:"Brand love"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Systematic review"
~type_genre:"Umfrage"
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Brand love
Brand image
49
Markenimage
49
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
37
Markenführung
37
Brand
22
Markenartikel
22
Luxury goods
10
Luxusgüter
10
Emotion
7
Beziehungsmarketing
6
Brand extension
6
Designation of origin
6
Herkunftsbezeichnung
6
Markentransfer
6
Relationship marketing
6
Australia
5
Australien
5
Measurement
5
Messung
5
Brand equity
4
Jugendliche
3
Perception
3
Personality psychology
3
Persönlichkeitspsychologie
3
Product quality
3
Produktqualität
3
Rules of origin
3
Structural equation model
3
Strukturgleichungsmodell
3
Ursprungsregeln
3
Wahrnehmung
3
Youth
3
Brand attachment
2
Brand experience
2
Brand loyalty
2
Brand personality
2
Brand trust
2
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Aufsatz in Zeitschrift
Graue Literatur
Systematic review
Umfrage
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5
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English
5
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Bagozzi, Richard P.
Paul, Justin
Phau, Ian
Fetscherin, Marc
3
Guzman, Francisco
3
Wallace, Elaine
3
Ahmad, Fayez
2
Ahuvia, Aaron
2
Aro, Kaisa
2
Banerjee, Saikat
2
Batra, Rajeev
2
Borges, Ana Pinto
2
Buil, Isabel
2
Chakraborty, Debarun
2
De Chernatony, Leslie
2
Dhir, Amandeep
2
Hou, Fujun
2
Hussain, Khalid
2
Junaid, Muhammad
2
Kaur, Puneet
2
Rodrigues, Clarinda
2
Rodrigues, Paula
2
Sarkar, Abhigyan
2
Suomi, Kati
2
Talwar, Shalini
2
Veloutsou, Cleopatra
2
Abbas, Jawad
1
Abrar, Muhammad
1
Acikgoz, Fulya
1
Alvarez, Claudio
1
Amani, David
1
Anbumathi,, Rajendiran
1
André, Ana Raquel
1
Arslanagić-Kalajdžić, Maja
1
Augusto, Mário Gomes
1
Azar, Salim L.
1
Babin, Barry J.
1
Babić-Hodović, Vesna
1
Bae, Byung Ryul
1
Baena, Verónica
1
Baoku, Li
1
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Published in...
All
Marketing letters : a journal of research in marketing
2
Journal of business research : JBR
1
Marketing intelligence & planning
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
Source
All
ECONIS (ZBW)
5
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1
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
2
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
3
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
4
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
5
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
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