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~person:"Bahadir, S. Cem"
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American Customer Satisfaction Index
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Customer satisfaction
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Firm value
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Kundenzufriedenheit
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Merger
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board of directors
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customer satisfaction
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marketing in C-suite
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Bahadir, S. Cem
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Despite efficiencies, mergers and acquisitions reduce firm value by hurting customer satisfaction
Umashankar, Nita
;
Bahadir, S. Cem
;
Bharadwaj, Sundar
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 66-86
Persistent link: https://www.econbiz.de/10013258787
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