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~person:"Bai, Yanzhuang"
~person:"Bailey, Ainsworth Anthony"
~subject:"Viral marketing"
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Viral marketing
Consumer behaviour
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Social Web
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Virales Marketing
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Analysis of variance
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Attitudes
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Beschwerdemanagement
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Beziehungsmarketing
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Booking intentions
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Complaint management
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Consumer engagement
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Customer satisfaction
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Dienstleistungsqualität
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E-commerce
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Einzelhandelspreis
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Electronic Commerce
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GOSIP
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Gastgewerbe
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Hospitality industry
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Hotel industry
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Hotellerie
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Kundenzufriedenheit
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Lateinamerika
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Latin America
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Low-cost strategy
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Niedrigpreisstrategie
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Online retailing
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Online reviews
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Online-Handel
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Perceived risk
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Relationship marketing
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Retail price
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Service quality
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Service recovery
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Bai, Yanzhuang
Bailey, Ainsworth Anthony
Dwivedi, Yogesh Kumar
5
Rana, Nripendra P.
4
Septianto, Felix
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Akram, Umair
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Journal of retailing and consumer services
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Is there any value in the online reviews of remedial satisfied customers? : an empirical study in the hospitality industry
Bai, Yanzhuang
;
Li, Tingwu
;
Zheng, Chundong
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209529
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2
Modeling consumer engagement on social networking sites : roles of attitudinal and motivational factors
Bailey, Ainsworth Anthony
;
Bonifield, Carolyn M.
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012433337
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