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~person:"Baier, Daniel"
~person:"Barhorst, Jennifer Brannon"
~person:"Meißner, Martin"
~subject:"Consumer behaviour"
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Search: subject:"Virtual reality"
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Consumer behaviour
Virtual reality
13
Virtuelle Realität
13
Konsumentenverhalten
12
Augmented reality
6
Online retailing
5
Online-Handel
5
Experiment
4
Innovation adoption
4
Innovationsakzeptanz
4
E-commerce
3
Electronic Commerce
3
Technology acceptance model (TAM)
3
virtual reality
3
Brand management
2
Customer satisfaction
2
Experiential marketing
2
Holiday behaviour
2
Kundenzufriedenheit
2
Markenführung
2
Mobile Anwendung
2
Mobile application
2
Satisfaction
2
Urlaubsverhalten
2
Viral marketing
2
Virales Marketing
2
laboratory experiments
2
AR
1
AR marketing
1
Advertising effects
1
Aesthetic quality
1
Assistance system
1
Attitudes towards destination
1
Augmented reality (AR)
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Cognition
1
Computerized method
1
Computerunterstützung
1
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12
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12
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12
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English
12
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Baier, Daniel
Barhorst, Jennifer Brannon
Meißner, Martin
Flavián Blanco, Carlos
6
Chylinski, Mathew
5
Heller, Jonas
5
Ibáñez-Sánchez, Sergio
5
Loureiro, Sandra Maria Correia
5
McLean, Graeme J.
5
Orús, Carlos
5
Pantano, Eleonora
5
Ruyter, Ko de
5
Barnes, Stuart J.
4
Hilken, Tim
4
Javornik, Ana
4
Mahr, Dominik
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Rauschnabel, Philipp A.
4
Belk, Russell W.
3
Bigné Alcañiz, J. Enrique
3
Denegri-Knott, Janice
3
Diehl, Sandra
3
Hollebeek, Linda D.
3
Huang, Tseng-Lung
3
Jung, Timothy
3
Keeling, Debbie I.
3
Kumar, Harish
3
Lavoye, Virginie
3
Mero, Joel
3
Molesworth, Mike
3
Papagiannidis, Savvas
3
Park, Minjung
3
Pressey, Andrew D.
3
Reijmersdal, Eva A. van
3
Seo, Yuri
3
Spielmann, Nathalie
3
Tarkiainen, Anssi
3
Wu, Juanjuan
3
Adeola, Ogechi
2
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Journal of business research : JBR
4
Psychology & marketing
2
Technological forecasting & social change : an international journal
2
Information systems research : ISR
1
Journal of management information systems : JMIS
1
Journal of retailing and consumer services
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
12
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10
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12
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1
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
2
Examining the influence of
virtual
reality
tourism on consumers' subjective wellbeing
McLean, Graeme J.
;
Alyahya, Mansour Abdullah
;
Barhorst, …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310301
Saved in:
3
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
4
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
5
Eye-tracking-based classification of information search behavior using machine learning : evidence from experiments in physical shops and
virtual
reality
shopping environments
Pfeiffer, Jella
;
Pfeiffer, Thies
;
Meißner, Martin
; …
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 675-691
Persistent link: https://www.econbiz.de/10012298119
Saved in:
6
Shopping in
virtual
reality
stores : the influence of immersion on system adoption
Peukert, Christian
;
Pfeiffer, Jella
;
Meißner, Martin
; …
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 755-788
Persistent link: https://www.econbiz.de/10012198616
Saved in:
7
Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
Saved in:
8
How
virtual
reality
affects consumer choice
Meißner, Martin
;
Pfeiffer, Jella
;
Peukert, Christian
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 219-231
Persistent link: https://www.econbiz.de/10012285933
Saved in:
9
Combining
virtual
reality
and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin
;
Pfeiffer, Jella
;
Pfeiffer, Thies
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
Saved in:
10
Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case
Mütterlein, Joschka
;
Kunz, Reinhard E.
;
Baier, Daniel
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 113-124
Persistent link: https://www.econbiz.de/10012134286
Saved in:
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