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~person:"Baier, Daniel"
~person:"Barhorst, Jennifer Brannon"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
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Search: subject:"Virtual reality"
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Consumer behaviour
Virtual reality
11
Virtuelle Realität
11
Konsumentenverhalten
10
Augmented reality
5
Innovation adoption
4
Innovationsakzeptanz
4
Brand management
3
Markenführung
3
Online retailing
3
Online-Handel
3
Technology acceptance model (TAM)
3
Brand
2
E-commerce
2
Electronic Commerce
2
Experiential marketing
2
Fashion
2
Holiday behaviour
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Mobile Anwendung
2
Mobile application
2
Mode
2
Urlaubsverhalten
2
AR
1
Aesthetic quality
1
Attitudes towards destination
1
Augmented reality (AR)
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Clothing industry
1
Cognition
1
Computerspiel
1
Consumer behavior
1
Consumer experiences
1
Customer experience
1
Customer satisfaction
1
Data Mining
1
Data mining
1
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8
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9
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English
10
Author
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Baier, Daniel
Barhorst, Jennifer Brannon
Seo, Yuri
Flavián Blanco, Carlos
6
Chylinski, Mathew
5
Heller, Jonas
5
Ibáñez-Sánchez, Sergio
5
Loureiro, Sandra Maria Correia
5
McLean, Graeme J.
5
Meißner, Martin
5
Orús, Carlos
5
Pantano, Eleonora
5
Ruyter, Ko de
5
Barnes, Stuart J.
4
Hilken, Tim
4
Javornik, Ana
4
Mahr, Dominik
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Rauschnabel, Philipp A.
4
Belk, Russell W.
3
Bigné Alcañiz, J. Enrique
3
Denegri-Knott, Janice
3
Diehl, Sandra
3
Hollebeek, Linda D.
3
Huang, Tseng-Lung
3
Jung, Timothy
3
Keeling, Debbie I.
3
Kumar, Harish
3
Lavoye, Virginie
3
Mero, Joel
3
Molesworth, Mike
3
Papagiannidis, Savvas
3
Park, Minjung
3
Pressey, Andrew D.
3
Reijmersdal, Eva A. van
3
Spielmann, Nathalie
3
Tarkiainen, Anssi
3
Wu, Juanjuan
3
Adeola, Ogechi
2
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Journal of business research : JBR
3
Technological forecasting & social change : an international journal
2
Journal of consumer behaviour : an international research review
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Tourism management perspectives : TMP
1
Source
All
ECONIS (ZBW)
10
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1
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
2
Examining the influence of
virtual
reality
tourism on consumers' subjective wellbeing
McLean, Graeme J.
;
Alyahya, Mansour Abdullah
;
Barhorst, …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310301
Saved in:
3
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
4
Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
Saved in:
5
Consumer experiences of
virtual
reality
: insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
6
Consumer Experiences of
Virtual
Reality
: Insights from VR Luxury Brand Fashion Shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
-
2021
Virtual
reality
(VR) offers a new medium for marketing communications, where consumers are immersed into …
Persistent link: https://www.econbiz.de/10014086297
Saved in:
7
Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case
Mütterlein, Joschka
;
Kunz, Reinhard E.
;
Baier, Daniel
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 113-124
Persistent link: https://www.econbiz.de/10012134286
Saved in:
8
Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Pantano, Eleonora
;
Rese, Alexandra
;
Baier, Daniel
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 81-95
Persistent link: https://www.econbiz.de/10011743166
Saved in:
9
How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions
Rese, Alexandra
;
Baier, Daniel
;
Geyer-Schulz, Andreas
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 306-319
Persistent link: https://www.econbiz.de/10011899416
Saved in:
10
Advancing research on computer game consumption : a future research agenda
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Fam, Kim Shyan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 353-356
Persistent link: https://www.econbiz.de/10011508868
Saved in:
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