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~person:"Bailey, Ainsworth Anthony"
~person:"Tafesse, Wondwesen"
~subject:"Viral marketing"
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Viral marketing
Consumer behaviour
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Customer engagement behavior
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Customer integration
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Einzelhandelspreis
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Instagram influencers
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Internet marketing
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Kaufentscheidung
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Kundenintegration
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Lateinamerika
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Retail price
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Bailey, Ainsworth Anthony
Tafesse, Wondwesen
Dwivedi, Yogesh Kumar
5
Rana, Nripendra P.
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Journal of retailing and consumer services
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Content creators' participation in the creator economy : examining the effect of creators' content sharing frequency on user engagement behavior on digital platforms
Tafesse, Wondwesen
;
Dayan, Mumin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303336
Saved in:
2
Followers' engagement with instagram influencers : the role of influencers' content and engagement strategy
Tafesse, Wondwesen
;
Wood, Bronwyn P.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431126
Saved in:
3
Modeling consumer engagement on social networking sites : roles of attitudinal and motivational factors
Bailey, Ainsworth Anthony
;
Bonifield, Carolyn M.
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012433337
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