Followers' engagement with instagram influencers : the role of influencers' content and engagement strategy
Wondwesen Tafesse, Bronwyn P. Wood
| Year of publication: |
2021
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|---|---|
| Authors: | Tafesse, Wondwesen ; Wood, Bronwyn P. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-9
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| Subject: | Influencer marketing | Instagram influencers | Influencer strategy | Social media influencers | Instagram | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102303 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012431126