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~person:"Baines, Paul"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
~type_genre:"Aufsatzsammlung"
~type_genre:"Fallstudiensammlung"
~type_genre:"Glossary included"
~type_genre:"Sammelwerk"
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Marketingtheorie
Relationship marketing
Marketing
6
Marketing theory
4
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Baines, Paul
Bruhn, Manfred
12
Sheth, Jagdish N.
11
Homburg, Christian
8
Perreault, William D.
7
Hippner, Hajo
6
McCarthy, Edmund Jerome
6
Wilde, Klaus D.
6
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5
Kotler, Philip
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Solomon, Michael R.
5
Stuart, Elnora W.
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Fill, Chris
4
Freiling, Jörg
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Hair, Joseph F.
4
Kollmann, Tobias
4
Lamb, Charles W.
4
Marshall, Greg W.
4
McDaniel, Carl D.
4
Olbrich, Rainer
4
Pilarczyk, Bogna
4
Wind, Yoram
4
Winer, Russell S.
4
Cannon, Joseph P.
3
Dichtl, Erwin
3
Fritz, Wolfgang
3
Jacob, Frank
3
Keller, Kevin Lane
3
Kleinaltenkamp, Michael
3
Maclaran, Pauline
3
Meffert, Heribert
3
Schwarz, Torsten
3
Spotts, Harlan E.
3
Wierenga, Berend
3
Abu-Shamaa, Rasha
2
Ahlert, Dieter
2
Al-Rabayah, Wafaa
2
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2
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Marketing
Baines, Paul
;
Fill, Chris
;
Rosengren, Sara
-
2017
-
Fourth edition
Persistent link: https://www.econbiz.de/10011585178
Saved in:
2
Marketing
Baines, Paul
;
Fill, Chris
-
2014
-
3. ed.
Persistent link: https://www.econbiz.de/10010337782
Saved in:
3
Marketing
Baines, Paul
;
Fill, Chris
;
Page, Kelly
-
2011
-
2nd ed.
Persistent link: https://www.econbiz.de/10008826185
Saved in:
4
Marketing
Baines, Paul
;
Fill, Chris
;
Page, Kelly
-
2008
Persistent link: https://www.econbiz.de/10003601005
Saved in:
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