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~person:"Bajde, Domen"
~source:"econis"
~subject:"Advertising effects"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
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ECONIS (ZBW)
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What works best? : the importance fo ad characteristics in antismoking advertising to adolescents
Vida, Irena
;
Bajde, Domen
- In:
Proceedings of the 14th Annual Conference on Marketing …
,
(pp. 337-342)
.
2006
Persistent link: https://www.econbiz.de/10003622392
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