What works best? : the importance fo ad characteristics in antismoking advertising to adolescents
Year of publication: |
2006
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Authors: | Vida, Irena ; Bajde, Domen |
Published in: |
Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria. - Vienna : Vienna Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-4-4. - 2006, p. 337-342
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Subject: | Werbewirkung | Advertising effects | Printwerbung | Print advertising | Jugendliche | Youth | USA | United States | Theorie | Theory |
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