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~person:"Bajde, Jernej"
~person:"Martí-Parreño, José"
~subject:"Consumer behaviour"
~subject:"Customer integration"
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Bajde, Jernej
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Engaging consumers through branded entertainment and convergent media
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Journal of consumer behaviour : an international research review
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User-generated-content : concept, typology, and marketing outcomes
Martí-Parreño, José
;
Scribner, Lisa L.
;
Ruiz Mafe, Carla
- In:
Engaging consumers through branded entertainment and …
,
(pp. 221-241)
.
2015
Persistent link: https://www.econbiz.de/10011389620
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2
Back to consumption and production? : prosumers negotiating the WMG lockdown on YouTube
Bajde, Domen
;
Kos Koklic, Mateja
;
Bajde, Jernej
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
5
,
pp. 297-306
Persistent link: https://www.econbiz.de/10011477082
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