User-generated-content : concept, typology, and marketing outcomes
Year of publication: |
2015
|
---|---|
Authors: | Martí-Parreño, José ; Scribner, Lisa L. ; Ruiz Mafe, Carla |
Published in: |
Engaging consumers through branded entertainment and convergent media. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8342-6. - 2015, p. 221-241
|
Subject: | Marketingmanagement | Marketing management | Kundenintegration | Customer integration | Social Web | Social web | Digitale Plattform | Digital platform | Werbewirkung | Advertising effects | Filmproduktion | Film production | USA | United States |
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