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Search: "Journal of global scholars of marketing science : bridging Asia and the world"
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Baker, Andrew M.
Ko, Eunju
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Kim, Juran
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Mathur, Anil
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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Fight or flight? : understanding customer response to CRM tactics
Baker, Andrew M.
;
Donthu, Naveen
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 318-336
Persistent link: https://www.econbiz.de/10012549087
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2
The effects of life events on the development of materialism and compulsive consumption : a life course study in the United States and Hong Kong
Baker, Andrew M.
;
Chan, Kara
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 88-104
Persistent link: https://www.econbiz.de/10012257930
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