Fight or flight? : understanding customer response to CRM tactics
Andrew Baker and Naveen Donthu
| Year of publication: |
2021
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|---|---|
| Authors: | Baker, Andrew M. ; Donthu, Naveen |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 31.2021, 3, p. 318-336
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| Subject: | CRM | defection | resistance | self-efficacy | switching cost | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2020.1808839 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012549087