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~person:"Baker, Bradley J."
~person:"Ko, Yong Jae"
~subject:"Higher education institution"
~type:"article"
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Baker, Bradley J.
Ko, Yong Jae
Dixon, Marlene
3
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The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.
;
Kunkel, Thilo
;
Baker, Bradley J.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
Saved in:
2
What motivates donors to athletic programs : a new model of donor behavior
Ko, Yong Jae
;
Rhee, Yong Chae
;
Walker, Mathew
;
Lee, …
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
3
,
pp. 523-546
Persistent link: https://www.econbiz.de/10010378584
Saved in:
3
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
4
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
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