What motivates donors to athletic programs : a new model of donor behavior
Yong Jae Ko, Yong Chae Rhee, Mathew Walker, and Jeoung-Hak Lee
| Year of publication: |
2014
|
|---|---|
| Authors: | Ko, Yong Jae ; Rhee, Yong Chae ; Walker, Mathew ; Lee, Jeoung Hak |
| Published in: |
Nonprofit and voluntary sector quarterly. - Thousand Oaks, Calif. : Sage, ISSN 0899-7640, ZDB-ID 1056982-0. - Vol. 43.2014, 3, p. 523-546
|
| Subject: | donor motivation | ERG theory | college athletics | charitable giving | measurement scale | Fundraising | Motivation | Hochschule | Higher education institution | Sportler | Athletes |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010378584