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~person:"Bakhtiari, Ali"
~person:"Drèze, Xavier"
~person:"Im, Hyunjoo"
~person:"Scheer, Burkhard"
~person:"Wansink, Brian"
~subject:"USA"
~type:"article"
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Search: subject_exact:"Kundenkarte"
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Kundenbindungsprogramm
15
Loyalty program
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Consumer behaviour
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United States
6
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5
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Bakhtiari, Ali
Drèze, Xavier
Im, Hyunjoo
Scheer, Burkhard
Wansink, Brian
Murthi, B. P. S.
3
Ha, Young
2
Nunes, Joseph C.
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Smith, Alan D.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
MSI reports : working paper series
1
Marketing - wie Sie Kunden gewinnen und halten
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ECONIS (ZBW)
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Enablers and inhibitors of permission-based marketing : a case of mobile coupons
Im, Hyunjoo
;
Ha, Young
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 495-503
Persistent link: https://www.econbiz.de/10009768985
Saved in:
2
Evaluating the effect of affinity card programs on customer profitability using propensity score matching
Bakhtiari, Ali
;
Murthi, B. P. S.
;
Steffes, Erin
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 83-97
Persistent link: https://www.econbiz.de/10009758381
Saved in:
3
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
4
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 105-142
Persistent link: https://www.econbiz.de/10009559369
Saved in:
5
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
Saved in:
6
So funktionieren Bonusprogramme : so entwerfen Sie ein Kundenbindungsprogramm, das Ihren Zielen wirklich nützt
Nunes, Joseph C.
;
Drèze, Xavier
- In:
Marketing - wie Sie Kunden gewinnen und halten
,
(pp. 68-77)
.
2007
Persistent link: https://www.econbiz.de/10003545078
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